All of which will be discontinued effective immediately. But more importantly perhaps, is that the Inspire lineup will usher the end of the long-reigning Fitbit Zip, Alta, and Alta HR units. Less features of course, as that unit goes for some $149. This product is essentially a slimmed down version of the Charge 3 activity tracker that we saw them announce last summer. And it seems to illustrate what Fitbit probably knows: Sub-$100 trackers do really well on sale – so one might as well just figure out a way to sell them at that price all the time. This brings us to the lowest price point we’ve seen from any of the major brands for an activity tracker with optical HR in it.

They’re incredibly cheap by Fitbit standards, sliding in at $69 for the touchscreen capable Inspire, and $99 for the optical HR enabled variant (Inspire HR). However, last week’s announcement now shifts the Inspire and Inspire HR product to the forefront as Fitbit’s least expensive offering. I say ‘made available’, because in reality the company semi-announced the product back in January – but only to enterprise customers for healthcare solutions. But at the same time they also made available an entirely new product line – the Fitbit Inspire and Inspire HR. Both of which though were tweaks to existing products. At the mid-range they announced the Fitbit Versa Lite variant, and for kids they announced their new ACE2 activity trackers. Last week Fitbit announced four new products.

Fitbit charge vs inspire